PROFILE

Black and white portrait of a man wearing a cap, hoodie, and jacket, looking upwards.

Jason Jay (JSNJAY) is a Toronto-based designer, artist, strategist, art director, artist, creative consultant, founder, educator, and entrepreneur.

A subject matter expert in design, sport tech, and innovation, he is the founder of JSNJAY Design Inc., a design and communications agency dedicated to helping brands connect with people through game-changing experiences.

A graduate of the York University/Sheridan College Joint Program in Design (B.Des Hons, 2010), he has spent over 15 years shaping the professional design landscape.

Jason focuses on driving design excellence to elevate both brand and user experiences, with a strong emphasis on creativity and innovation. His core services include branding, UX/UI, and data visualizations.


SELECT AGENCY / BRAND EXPERIENCE

Collage of company logos including Toronto Raptors, NBA, Intuit, Disney, McDonald's, Coca-Cola, Walmart, PayPal, Universal Studios, and Warner Bros.

PROCESS

JSNJAY_process.jpg

AWARDS & COMMUNITY

Scotiabank Arena Art Collection - Artist - https://artcollection.scotiabankarena.com/artist/jason-jay-jsnjay
2023 NBA Inclusion Leadership Award Winner -
Mentoring in design for the Raptors’ Inaugural Hackathon.
Toronto Raptors Inaugural Hackathon presented by SportsX -
Design Mentor & Speaker
RGD - In-House Design Conference - Roundtable Discussion - Diversity and inclusion: in our designs and in our workplaces -
Speaker
Certified Registered Graphic Designer - RGD Member 2021
Sheridan institute of technology - Part-time Instructor -
Prototyping & Workflows
YSDN 2020 - Placement Talk -
Alumni Speaking engagement
YSDN 2019 - Placement Talk -
Alumni Speaking engagement
RBC Design Award - Recognition January. 2019
Futur Pro Group -
Member May 2017
Voted Best in Class - Facebook and Youtube Marketing videos - Intuit Canada - TurboTax

Launching CBC Brand into Top 10 Brands in Canada for 2016 - The Institute of Communication Agencies - http://www.ipsos-na.com/news-polls/pressrelease.aspx?id=7562
MarCom 2016 Award Winner - Gold - CBC Newsletter - Increased 30,000+ users in 3 months - https://enter.marcomawards.com/winners/#/gold/2016
Solecollector.com | Complex Media - October 2016 - Featured Illustrator - http://solecollector.com/news/2016/10/sneakerhead-halloween-costumes
ALBINO & PRETO - FALL 2016 APPAREL Galaxy Collection - Sold Out - http://www.albinoandpreto.com/blogs/lookbooks/galaxy-fall-16-collection
Solecollector.com | Complex Media - August 2016 - Featured Illustrator - http://solecollector.com/news/2016/08/mtv-vma-sneaker-moments/
Art Directors Club (ADC) - Member 2016
Solecollector.com | Complex Media - March 2016 - Featured Illustrator - http://solecollector.com/news/2016/03/most-important-college-sneaker-teams
SKILLSHARE - Partner/Teacher - Teaching class on Typography with over 500+ students.
Art Directors Club (ADC) - 2014 -
YSDN 2010 Gradshow - Exhibitor, graduating student
Registered Graphic Designers (RGD) - Student Member 2006-2010

TESTIMONIALS

  • I loved working with Jason. His graphic sense is amazing and he is a great collaborator who is great at incorporating feedback.  He really goes to great and creative places when figuring out designs.

    Munro Cullen
    Sr. Creative Director, CBC

  • Jason is an incredibly creative visionary! His expertise in developing our campaign look and feel for our 2025 Toronto Caribbean Carnival Costume Launch truly brought our theme to life. Jason infused vibrant colors and elements into our campaign helping drive costume sales immediately.

    Jamaal Magloire
    Toronto Revellers - President
    Toronto Raptors - Brand Ambassador

  • Jason Jay, has done amazing work with the Kombat Arts brand! He is innovative, creative and on the cutting edge when it comes to graphic design. He has been really helpful with our branding, totally making us stand out in our industry, allowing us to attract new leads, come out with great products for our customers, and establish us as a leader in our industry.

    Joey De Los Reyes
    Business Owner, Kombat Arts Training Academy


  • Jay worked tirelessly to capture the perfect image for my brand. We walked through the process together and he made sure that at every step I was involved and my voice was heard. He took my vision and transformed it into a design that I love. Jay is amazing at what he does and is not just a designer but a creative consultant.

    Gursharn Gill
    Business Owner, Strong Like G

  • Choosing Jason Jay to help brand my new podcast was the best decision I could have made. Aside from the final visual identity, which I’m definitely happy about, his branding exercises and the questions he asked during the prototyping phases helped me in other aspects of the launch, narrowing my focus and helping me see my own project through new eyes. I asked for a symbol, but walked away with a roadmap that's informing everything else I'm doing."

    Jef Catapang
    Host of Even the Strong

  • Jason Jay’s work impressed me on multiple levels. His combination of creativity and professionalism was exactly what I needed. He listened effectively to what I was seeking, brought forward a brilliant set of design ideas for my consideration, and did it all in a timely manner. He truly is a designer that cares about the customers needs which is why I recommend Jason unequivocally and would hire him again in a nanosecond.

    Sylwester Organka
    Business Owner

SERVICES

  • Crafting visually compelling designs that communicate clearly and resonate with your audience across digital, print, and experiential formats.

  • Overseeing the entire creative process from concept to execution. Aligning vision, strategy, and storytelling to deliver bold, original work

  • Providing expert guidance to help you uncover opportunities, refine ideas, and shape creative strategies that align with business goals.

  • Leading the visual narrative of projects, ensuring consistency, cohesion, and impact across campaigns, products, and brand touchpoints.

  • Custom artwork tailored to your brand’s story ranging from editorial and digital illustrations using a unique style

  • English <> French translation for copy and design

  • Designing products that merge form and function, balancing user needs, aesthetics, and business objectives to create meaningful solutions.

  • Building intuitive user experiences and elegant interfaces that simplify complexity, improve usability, and elevate digital products.

  • Defining brand positioning, voice, and identity systems that differentiate you in the market and create lasting connections with audiences.

  • Applying structured creative problem-solving methods to tackle challenges, spark innovation, and deliver human-centered solutions.

  • Bringing stories and ideas to life through animation and movement, adding energy and depth to digital experiences, and UI user flows.

Let’s chat