Intuit TurboTax

Championing motion design to create more social engagement with clients

Working as a Senior Visual Designer at Intuit Canada designing and executing creative / strategy for GTM. Championing the motion design aspect of producing in-house videos used in online advertising to bring brand awareness and product UI animations to promote the TurboTax brand. Videos and creative for tax year 2016 campaign generated over 1 Billion impressions in 4 months. Along with motion design, I help concept and develop new front-door marketing strategies to increase user engagement and brand awareness which results in higher conversion rates.

Challenge
Creating a design system for go to market videos during the Tax season.

Outcome
Created a design system and framework for TurboTax Canada. This framework led to creating many promotional videos that generated over a billion impressions on social media. Social Activity grew with 150% impressions, 135% Unique Visitors and 138% engagement with a growth of 12 pts.

CLIENT: INTUIT TURBOTAX
ROLE: SR.VISUAL DESIGNER - Art Direction, Visual Design, & Motion Design  
AGENCY: JSNJAY DESIGN
EXPERIENCE DESIGN DIRECTOR: Phouphet Sihavong
DESIGNERS: Myra Leung

Scope of Project
UI Design
Product Design
Motion Design
UX Motion Design
Marketing
Branding
Social Media Marketing