ROLE: DESIGNER - Concept Development, Motion Design, Art Direction
AGENCY: CINEPLEX DIGITAL NETWORKS
Unilever has been a brand that has followed me through out my career. Having worked with them at OgilvyOne and at Cineplex Digital Networks, I was able to work with both the Axe and Dove brands. This was great to show my diversity in developing concepts and designs for both a male and female-targeted products.
Given only the product shots, it was my task to develop a story and flow of information. Establishing the visual layouts and sequencing in order to communicate the products, message and call to action to customers in-store. These digital motion ads were featured in retailers such as Wal-Mart and Target across Canada.
Unilever | Axe Face Campaign