Conor McGregor | UFC & Reebok Activation
ROLE: DESIGNER - Concept, Art Direction, Sports Marketing
The Notorious one Conor McGregor has a unique ability to destroy his opponents in the cage and on the mic as well. He preaches powerful words that are accompanied by powerful strikes in the fight. His words help inspire fans, athletes and a whole nation. By making the strategy to focus on the weight of his words, it allows for his brand-story to be told visually. This creative focuses on these "Fighting Words" and uses it as an Activation between the brands UFC and Reebok in creating inspirational advertisements and merchandise.
Photos are from UFC.com. This is a personal project / concept project and not for profit.