CLIENT: CBC | The Nature of Things
ROLE: ART DIRECTOR - Art Direction, Design, Identity, Typography
CREATIVE DIRECTOR: Munro Callen
ART DIRECTOR: Alan Chan
ANIMATOR: Vinnit Mannan
The Nature of Things re-brand of logo / identity.
The Nature of Things is a Canadian staple being first introduced to viewers over 55 years ago. Currently completing its 56th season on the Canadian Broadcasting Corporation (CBC) the national broadcast station in Canada.
The purpose of the show is to delve into the deep explanations and the science behind all areas of life, whether its about how a car engine works to the anatomy of sea mammals, this show has covered it all.
There is a deep legacy with the show and it has become an institution for both science and Canadian television. The idea behind the logo/identity is structured around the idea of "things" and by using this bar-line in the logo, it creates a flexible graphic system that can change for every topic and every show.
Process - Coming Soon