
This was a countdown leader for Time Based Communication 1. When brainstorming I found a lot of countdowns occur in sporting events like basketball. I wanted to give it a street feel so I chose to shoot on the playground giving that grass roots to appeal to a wide range of people. The real challenge of this peice was to capture the movement of the players and create the tension for the buzzer beater shot. This was one of my first real projects in time based motion design and I was intrigued by how all the elements of design can be transformed into different mediums like motion design.
