CLIENT: ROYAL BANK OF CANADA
ROLE: DESIGNER - Concept Development, Motion Design, Interactive Art Direction
AGENCY: CINEPLEX DIGITAL NETWORKS
During my time at Cineplex Digital Networks I was lucky enough to work with the Royal Bank of Canada to develop Motion Advertisements for in-store retail branches to enhance customer experiences.
I was given a lot of freedom in brainstorming and developing new concepts and was pushed to go beyond the brand. By creating unique sequencing of information, flows and transitions to engage viewers/customers and ultimately have them respond to our calls to action and meet the business goals and objectives. These ads were featured Nationwide in all RBC branches in English and French.
The Visa Gift Card spot is now a standard template and can be seen all-year round within RBC branches.
RBC | Online & Mobile Banking
RBC | Online Banking & Mobile App - Screenshots
RBC Visa Gift Card