CLIENT: INTUIT TURBOTAX
ROLE: SR.VISUAL DESIGNER - Art Direction, Visual Design, & Motion Design
AGENCY: JSNJAY DESIGN
EXPERIENCE DESIGN DIRECTOR: Phouphet Sihavong
DESIGNERS: Myra Leung
Working as a Senior Visual Designer at Intuit Canada designing and executing creative / strategy for GTM. Championing the motion design aspect of producing in-house videos used in online advertising to bring brand awareness and product UI animations to promote the TurboTax brand. Videos and creative for tax year 2016 campaign generated over 1 Billion impressions in 4 months. Along with motion design, I help concept and develop new front-door marketing strategies to increase user engagement and brand awareness which results in higher conversion rates.