CLIENT: CBC | FULLSCREEN CREATOR NETWORK
ROLE: ART DIRECTOR - Art Direction, Design, OOH - Event Signage
CREATIVE DIRECTOR: Munro Callen
The Creator Network is a partnership between CBC and Fullscreen Live. This network helps build content creators as well as creative talents through online videos on Youtube. The task for me was to create a new over-arching look that will activate both the CBC and Fullscreen brand at their Creator Network Events.
This first event was held at the TIFF Lightbox and featured this design through various signage pieces as well as digital displays. The idea for the creative is that these bars reflect the colour bars on TV's but their also abstract representations of digital noise and technology. The colour scheme is fun, bright, techy and gives a positive vibe that distinguishes this activation.