ROLE: DESIGNER - Concept Development, Motion Design, Art Direction
AGENCY: CINEPLEX DIGITAL NETWORKS
Coca-Cola was a great brand to work with during my time at Cineplex Digital Networks. I was able to champion many brand spots for their in-store retail motion advertisements through multiple campaigns. These motion advertisements would promote the brand as well as drive customers to the products to help add to their customer experience.
From the London 2012 Olympics to Christmas and Summer campaigns, my task was to create/develop a concept and story of the brand through animating product shots, brand elements and typography. Developing concepts and executing these motion design spots from start to finish to convey the messages of the brand. These ads were featured in both Wal-Mart and Target Nationwide and directed customers to pick up a Coke while shopping.
Coca-Cola Summer Campaign
Storyboards of Multiple Coca-cola campaigns. From London 2012 Olympics to Winter and Summer campaigns.