CLIENT: CBC | SEASON PREVIEW
ROLE: ART DIRECTOR - Art Direction, Design, OOH - Event Signage
CREATIVE DIRECTOR: Munro Callen
ART DIRECTOR: Alan Chan
CBC Season Preview 2016-2017 - Connecting the audience to our stories and brand.
While working at the CBC I was able to do the art direction and design of their upfront creative for the 2016-2017 Season. This Season Preview creative is based around the idea of an "invisibile line" which aligns all of the circles to the word mark and pattern. The circles are a metaphor for all the different shows and content that the CBC provides to millions of Canadians and with this celebratory colour scheme and playfulness of the art direction it was a way for the CBC to connect to its audience better.