Gamebred - Jorge Masvidal Branding

Backyards to BMF

From humble beginnings as a troubled youth and infamous street fighter, doing backyard fights as “ponytail” along Kimbo Slice back in the day in Miami at the tender age of 19, Masvidal has since evolved into an elite MMA fighter. Masvidal has headlined in a number of major mixed martial arts organizations, including Bellator, Strikeforce, Sengoku, Bodog and now in the UFC. A product of the famous American Top Team ATT, he has worked diligently with his team to adapt and evolve throughout the years and become a complete mixed martial artist.

Challenge
Creating a brand strategy and brand identity for Jorge Gamebred Masvidal

Outcome
Many brand activations and identities are created to enhance him brand image. Creates interest and a gameplan for future activations betweens brands.

Scope of Project
Branding
Brand Strategy
Identity Design
Marketing